Traditional Advertising

Here you will find samples of some of my traditional advertising work.

TV

Humana Medicare: Carrusel (2008) JMD Communications. Puerto Rico.

HealthSun Health Plans: AEP (2017) WOW MKTG. US Hispanic/General.

Caremax: Launch (2018)                       WOW MKTG. US Hispanic.

IMG_0068

WellMax: Dental (2018)                          WOW MKTG. US Hispanic.

HealthSun: 5-Stars (2018)                WOW MKTG. US Hispanic & US General Markets.

DishLATINO: Retention Campaign (2013) MARCA Miami. US Hispanic Market.

DishLATINO: World Cup iPad (2014) MARCA Miami. US Hispanic Market.

Infiniti: G-35 "Pasión" (2008) JMD COmmunications. Puerto Rico.

Print

Pfizer: Caduet Launch (2005)

JMD Communications. Puerto Rico & Latin American Markets.

 

Original Character Creation

 

Caduet-Sketch

 

"Double control with only one medication."

Caduet is a prescribed drug that claims to lower both your cholesterol and blood pressure.

"Double control with only one medication." Caduet is a prescribed drug that claims to lower both your cholesterol and blood pressure.

 

Medalla Light: Olympics (2004)

Sajo/McCann. Puerto Rico.

 

 

 

 

Creative Process

Learn // Define // Design // Test // Iterate // Finalize

 

MEDALLA-Gold

[The Flavor that Moves us]

MEDALLA-Aros

"While some went to Greece to compete for one*, everyone here had already earned theirs." [The Flavor that Moves us]                *Medalla is medal in Spanish.

Radio

Social Content

Volkswagen WOW MKTG. Instagram.

(Tier 3): Esserman International (2017) 

Acura WOW MKTG. Instagram.

(Tier 3): Esserman International (2017) 

Esserman International (2007) WOW MKTG. Instagram.

Wellmax Medical Centers: Mothers' Day & Fathers' Day Posts (2018) WOW MKTG. US Hispanic.

Owned digital media: Facebook

Farmacias Navarro: Aniluli Muñecas (2017) WOW MKTG. US Hispanic.

Owned digital media: Facebook & Instagram