Here you will find samples of some of my traditional advertising work.
Humana Medicare: Carrusel (2008) JMD Communications. Puerto Rico.
HealthSun Health Plans: AEP (2017) WOW MKTG. US Hispanic/General.
Caremax: Launch (2018) WOW MKTG. US Hispanic.
WellMax: Dental (2018) WOW MKTG. US Hispanic.
HealthSun: 5-Stars (2018) WOW MKTG. US Hispanic & US General Markets.
DishLATINO: Retention Campaign (2013) MARCA Miami. US Hispanic Market.
DishLATINO: World Cup iPad (2014) MARCA Miami. US Hispanic Market.
Infiniti: G-35 "Pasión" (2008) JMD COmmunications. Puerto Rico.
Pfizer: Caduet Launch (2005)
JMD Communications. Puerto Rico & Latin American Markets.
Original Character Creation
"Double control with only one medication."
Caduet is a prescribed drug that claims to lower both your cholesterol and blood pressure.
Medalla Light: Olympics (2004)
Sajo/McCann. Puerto Rico.
Creative Process
Learn // Define // Design // Test // Iterate // Finalize
[The Flavor that Moves us]
"While some went to Greece to compete for one*, everyone here had already earned theirs." [The Flavor that Moves us] *Medalla is medal in Spanish.
Radio
Social Content
Volkswagen WOW MKTG. Instagram.
(Tier 3): Esserman International (2017)
Acura WOW MKTG. Instagram.
(Tier 3): Esserman International (2017)
Esserman International (2007) WOW MKTG. Instagram.
Wellmax Medical Centers: Mothers' Day & Fathers' Day Posts (2018) WOW MKTG. US Hispanic.
Owned digital media: Facebook
Farmacias Navarro: Aniluli Muñecas (2017) WOW MKTG. US Hispanic.
Owned digital media: Facebook & Instagram