This is my creative cut for the Norwegian Cruise Line Ship Relaunch. The commercial launched internationally; however, the 3D supers shown here were ultimately replaced with 2D graphics for final release. While those 3D elements didn’t see the light of day, the vision behind them—and the work put in by the Video Production Team—remains something I’m proud of.
Using one couple across decades to turn Medicare from a category into a continuation of life—designed to humanize Medicare and let the brand earn trust through story, not claims.
A soft, hopeful expression of mental health—using the act of unfolding origami hearts to reveal what’s often kept hidden. Created to humanize mental health conversations and invite empathy—quietly, respectfully, and on the viewer’s terms. In partnership with NAMI and Magellan Health.
A playful, character-driven reinterpretation of a global Pringles idea—adapted for the U.S. Hispanic market through tone, rhythm, and cultural attitude rather than translation. Created at Grey Global Group for Procter & Gamble, and adapted while at WING Latino Group to ensure the humor, confidence, and irreverence landed authentically with a Hispanic audience.
A reminder that effective multicultural work isn’t about changing the idea—it’s about knowing exactly what not to change.
My first commercial for Norwegian Cruise Line—and the first time I was given full creative autonomy across concept, copy, visuals, and music. Built around the Aloha spirit, the spot leans into rhythm, movement, and a tribal visual language to express Hawaii not as a destination, but as an energy. The storytelling is intentionally visceral—less brochure, more heartbeat—allowing culture, sound, and pace to carry the narrative. A defining project that set the tone for my creative partnership with the brand: trust-led, culturally respectful, and experience-first.